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Online Casinos Tap into the Expanding Asian Market
and more Asians jump onto the Internet, online casino gambling gets a
serious boost. The emerging Asian market is seen as a new golden
opportunity for the online gambling industry and some predict it will
soon outgrow American and other established markets within the near
There is an ancient Chinese proverb about gambling and goes like this:
"If you must play, decide upon three things at the start: The rules of
the game, the stakes and the quitting time.
Operators of gambling Web sites have had their eyes on Asia for some
time. They believe that the widespread bans on conventional gambling
casinos have created an ardent interest in borderless internet betting.
Angela Ho, president of the DrHo888.com online casino, says she has seen
a 40% increase in online bets in recent months. "The market is huge"
says Ho, "and I think everybody knows that Asian players are the most
because they spend the most money and are the most fervent
South Korea was one of the first countries in the world to have
widespread broadband access in the mid-1990s. Countries such as Korea,
China, Hong Kong, Singapore and Taiwan have a relatively high broad-band
penetration. China, however, has low broadband penetration but a high
availability of 24-hour Internet cafes that have kept the country´s
online gambling industry going strong.
In another overt sign of a flourishing market, operators who previously
focused on more-developed markets such as the US are now joining the
eastward rush by creating new Web sites designed to skew specifically to
the Asian player.
Simon Noble, CEO of Antigua-based BetWWTS.com, said his company built
new Chinese- language pages recently but also stated that business from
the Asian market was soaring regardless of the adaptation -in particular
betting on European soccer and the NBA (due in part to the popularity of
Houston Rockets star Yao Ming).
Our numbers from Asia are up almost 130 percent from last year and it
now makes up 30 percent of our overall business, said Noble.
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