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American Gamblers Prefer Bush
A new Portrait of American
Gamblers, co-authored by Yesawich, Pepperdine, Brown Russell and The
Innovation Group, has revealed some fascinating insights into the
lifestyles, social values, gaming behavior and political preferences of
active gamblers. Scheduled for publication in October, the survey
details the results of in-depth interviews conducted with a
nationally-represented sample of 2,500 active gamblers, defined as
adults who visited a casino for the primary purpose of gambling on at
least one occasion during the previous twelve months.
According to the survey, 49% of active gamblers say they are likely
to vote for Bush rather than Kerry (47%) in the forthcoming presidential
election. Only 3% support Ralph Nader.
The results of the survey reveal that just over one out of four (27%)
American adults are "active gamblers." Just over four out of ten (43%)
are between the ages of 39 and 57 (43%). Fully 81% are white, and 19%
are classified as "multicultural." And just over six out of ten (63%)
enjoy an annual household income over $50,000 annually.
On average, they took just under seven day trips to casinos during
the previous twelve months (6.5), and slightly more than two overnight
trips (2.4). When asked about their future gambling intentions, however,
almost three out of ten (27%) stated they were planning to take fewer
overnight casino trips during the next twelve months. One out of four
(25%) stated they were planning to take fewer day trips. Land-based
casinos attached to a hotel or resort were the most popular venues for
gambling (70%), followed by land-based casinos that were not part of a
hotel or resort (34%). Only 5% have gambled online.
entire article at:
2004 Online Casino News Archive