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Football Club Strikes Deal With Casinos Operators
Leeds United was the latest UK club to announce its deal with a
casino operator. The line-up of football clubs, which revealed their
plans to team up with gambling operators, has already included Newcastle
United, Glasgow Rangers, West Ham, Sheffield United, Coventry,
Gillingham and League One’s Hull City.
These agreements were driven with updated UK gambling legislation,
which gives substantial boost to gambling giants. According to
BBC, at the moment many gaming companies from the US and UK are
looking for partnership.
Football clubs, faced with rising player costs and falling match day
revenues, are developing new initiatives aimed at creating new sources
of income such as kit sponsorship, merchandising etc. Many clubs already
promote online casinos on their websites.
"Football generally cannot support football, and certainly at our
level it cannot support itself," Gillingham chairman Paul Scally has
Leeds, that was relegated from the Premiership last season with debts
of GBP100 million (US$181 million), now has a chance to earn GBP5
million (US$9 million) due to the recent agreement with gambling company
Stanley Leisure. This Britain’s biggest casino operator plans to build a
GBP125m gambling and leisure complex on a training ground next to Leeds’
Elland Road stadium.
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