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Market Share Shows Harrah’s Rebound

Casinos are firing up their skillets and revving their margarita mixers in a new race for Kansas City’s gambling dollar.

Harrah’s North Kansas City Casino & Hotel in September posted a 29.3 percent share of market revenues, its strongest showing in nearly two years and perhaps a first step on a steep climb back to the top of the local gambling industry.

If so, the casino is re-engaging in the marketplace battle with an arsenal of nongambling attractions.

Harrah’s is close to completion of a $126 million makeover that in part upgraded the gaming floor with new player amenities like a live poker room and a trendy lounge.

For the long haul, however, the difference makers may prove to be Harrah’s new restaurants, shops like Starbucks, and a 192- room hotel addition — all open now — plus two glitzy nightclubs set for ribbon cuttings this month. All are expected to drive increased foot traffic through the facility and ultimately into the casino.

“We’re excited about the September numbers,” said Arlene Alleman, marketing vice president for Harrah’s Missouri and Iowa operations.

“Consumers are looking for more than just a gaming experience,” said Alleman. “They want a great dinner and some great music, too.

Read the entire article at: The Kansas City Star 

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