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Britain to Trump Las Vegas Tricks
British super-casinos are to be banned from
using Las Vegas-style psychological trickery to entice customers to part
with their cash, The Times has learnt.
Tessa Jowell, the Culture Secretary, has taken fright at some of the
mercurial tactics used by Las Vegas casinos to keep customers anchored
at slot machines hour after hour.
Tricks include removing clocks from the gaming floor so punters lose
track of time, simulating daylight at night and pumping pheromones at
slot machines to encourage faster and more aggressive betting.
In response, the Government wants to introduce safeguards against Las
Vegas-style manipulation in Britains eight super-casinos. The first is
expected to open in around 2010 if the Gambling Bill becomes law. The
controversial legislation returns to the Lords for a committee session
Ms Jowell told The Times: British casinos will be quite
different to those overseas. They will have to act in a socially
responsible way and will be tightly regulated. They will be run
according to British rules and well simply not allow any tricks which
people are subjected to unawares and which increase the risk of problem
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