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Littlewoods Casino to Back Website Revamp
Online gambling site Littlewoods Casino, part of
the Littlewoods gaming group, is backing an April revamp of its site
with a six-figure ad campaign.
The gambling name wanted to promote its service as established and
trusted, and to develop a fresher, more contemporary look.
The revamp includes a range of landing pages built in flash and aims
to encourage users to visit Littlewoodscasino.com.
Online marketing will target users with a high predisposition to play
online casinos, mainly 24- to 45-year-old males who work in financial
A test ad campaign based on different creative ideas and formats,
including banners and pop-ups, will run across 30 different sites for a
The most successful media placements will be extended for another two
months. Ads planned as contextual and exit placements will run across
financial sites such as Digitallook.com and other sites like
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2004 Online Casino News Archive