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Most Recent Online Casino News

Littlewoods Casino to Back Website Revamp

Online gambling site Littlewoods Casino, part of the Littlewoods gaming group, is backing an April revamp of its site with a six-figure ad campaign.

The gambling name wanted to promote its service as established and trusted, and to develop a fresher, more contemporary look.

The revamp includes a range of landing pages built in flash and aims to encourage users to visit Littlewoodscasino.com.

Online marketing will target users with a high predisposition to play online casinos, mainly 24- to 45-year-old males who work in financial sectors.

A test ad campaign based on different creative ideas and formats, including banners and pop-ups, will run across 30 different sites for a month.

The most successful media placements will be extended for another two months. Ads planned as contextual and exit placements will run across financial sites such as Digitallook.com and other sites like Racingpost.com.

Read the entire article at: Digital Bulletin 

2004 Online Casino News Archive

 

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