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Online Market Turns Athletes into Stocks
In an NFL fantasy competition, points typically are based on yards
gained, with bonuses for touchdowns and field goals. At season’s end,
the jackpot goes to the fantasy team owner with the most points.
Statistics are important in ProTrade, too, but the system tries to
provide more context by analyzing the situation in which a play occurs.
As an example, a 3-yard run on fourth-and-2 would be worth more than a
3-yard run in a third-and-20 situation.
The system is probably too complicated for at least half the nation’s
fantasy sports players, but ProTrade "will feed into the fanatical,
obsessive types who are constantly looking to suck more entertainment
value out of football," said Fantasyguru.com publisher John Hansen, who
has been following the fantasy sports craze for 11 years.
Kerns, 28, created ProTrade with 32-year-old Jeffrey Ma, an MIT
graduate with a penchant for numbers and gambling. While still in
college, Ma and his buddies became so proficient at counting cards in
blackjack that they carted away millions of dollars from Las Vegas
casinos, inspiring the best-selling book "Bringing Down The House." (Ma
is Kevin Lewis in the book).
The blackjack experience convinced Ma there are "analytical and
quantitative ways to approach something that you normally associate with
something emotional like sports," he said.
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