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Premium Rate Services May be Paid Via Mobiles
Mobile phone users could soon
be using their phone to make online purchases, set high stakes in online
casinos and even receive medical or legal advice over the Internet, if
major content provider Infon can persuade network operators to join it.
The network operators are protesting, however, saying the existing
telephone pre-payment system is neither capable nor licensed to receive
payments for third-party services – those not specifically aimed at
mobile phones, as opposed to, say, ring tones.
"The [online services] market is more than ready for a wider spectrum
than the current choice of melodies, casinos, Java games and pictures," Anna Chesnova, web-sales manager at Infon in St. Petersburg, said Friday at a
roundtable meeting between mobile operators and content providers.
"Not everyone has a credit card, but nearly everyone has a mobile
phone. It makes sense to pay for online goods and services via SMS,"
said Kirill Shranko, general director of Infon’s web content development
Infon proposes marketing products advertised for sale on the
Internet. For instance, a cellphone owner could bid for a car they saw
on a website by sending an SMS to a specially created number that’s
charged at a premium rate.
entire article at:
St. Petersburg Times
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