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Sports Gambling Site Succeeds Online

To misquote Oscar Wilde, building up and selling one business may be regarded as fortunate; to build up two and sell them on may look deliberate; to do it a third time – and revolutionise an industry in the process – begins to look like serial behaviour. Mark Blandford, founder and executive vice-chairman of Sportingbet, has done just that. He has been involved in bookmaking for just over 20 years, and built up a chain of shops in the 1980s, which he sold to Arthur Prince in 1990. He then started again and sold his second chain to The Tote in 1997, by which time he was already working on his third big project: Sportingbet.com, the online gambling company.

Blandford is proud of what his company has achieved in a short space of time. Sportingbet was established in 1996 and spent two years getting the right funding and people in place before it started trading in 1998: its accounts to 31 March 2003 showed turnover in excess of £1 billion. Turnover in the quarter ended 31 December was more than 20 per cent up on the equivalent period the year before. It has over one million customers and can be said that it was responsible for a big change in British gambling legislation and a fundamental shift in government attitudes to the whole betting and gaming industry.

Sportingbet is a phenomenal success story. It’s an online business that is actually making money, which sets it apart from other organisations that rose and disappeared in the dotcom boom of the late 1990s. How has it managed to be so successful?

Read the entire article at: British Industry 

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