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American Gamblers Prefer Bush

A new Portrait of American Gamblers, co-authored by Yesawich, Pepperdine, Brown Russell and The Innovation Group, has revealed some fascinating insights into the lifestyles, social values, gaming behavior and political preferences of active gamblers. Scheduled for publication in October, the survey details the results of in-depth interviews conducted with a nationally-represented sample of 2,500 active gamblers, defined as adults who visited a casino for the primary purpose of gambling on at least one occasion during the previous twelve months.

According to the survey, 49% of active gamblers say they are likely to vote for Bush rather than Kerry (47%) in the forthcoming presidential election. Only 3% support Ralph Nader.

The results of the survey reveal that just over one out of four (27%) American adults are "active gamblers." Just over four out of ten (43%) are between the ages of 39 and 57 (43%). Fully 81% are white, and 19% are classified as "multicultural." And just over six out of ten (63%) enjoy an annual household income over $50,000 annually.

On average, they took just under seven day trips to casinos during the previous twelve months (6.5), and slightly more than two overnight trips (2.4). When asked about their future gambling intentions, however, almost three out of ten (27%) stated they were planning to take fewer overnight casino trips during the next twelve months. One out of four (25%) stated they were planning to take fewer day trips. Land-based casinos attached to a hotel or resort were the most popular venues for gambling (70%), followed by land-based casinos that were not part of a hotel or resort (34%). Only 5% have gambled online.

Read the entire article at: BusinessWire 

2004 Online Casino News Archive


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